The 400-square-meter carpet designed by Rondinone ushered visitors into the world of ArtVerona with a blend of two symbolically charged archetypes: The rainbow as a sign of openness and equality, and the brick, which traditionally represents separation and division. Rondinone’s artistic vision merges these contrasting concepts together to send out a new message all about connection: The “Rainbow Brick Road”—a bold statement of support for LGBTQIA+ rights in Italy.
“For years, the Red Carpet project has been one of the centerpieces of ArtVerona, shining the spotlight on the relationship between art and social responsibility. Thanks to Ugo Rondinone’s powerful vision, Aquafil’s hard work, and the technical expertise offered by OBJECT CARPET, this year, we have created a piece that not only has tremendous aesthetic impact, but also encapsulates essential values like sustainability and diversity,” said Stefano Raimondi, Artistic Director of ArtVerona.
“It was pleasure to support this incredible work of art on a technical and materials level,” added Daniel Butz, Managing Director of OBJECT CARPET. “Transforming complex and challenging design solutions into reality is one of our main areas of expertise. We are proud to have been involved in this major project and made it happen in a sustainable way with the help of our longstanding partner Aquafil.”
This collaboration between OBJECT CARPET and Aquafil, a leading manufacturer of synthetic fibers, is a prime example of how these two companies are working together to champion innovative, environmentally friendly materials. The use of recycled ECONYL® yarn not only makes for top-quality design, but also makes an active contribution toward protecting the environment.
Once ArtVerona is over, the carpet will be divided into smaller sections and sold off as part of a fundraising scheme. The proceeds will go to two charitable organizations—an LGBTQIA+ organization chosen by the artist and Albiachiara, which aims to combat violence against women.
