Marc Cain Jubiläum
Location | Bodelshausen, Germany |
Venue | Bodelshausen, Germany |
Photos | Marc Cain |
OC Field Service | Armin Braun (OC Stuttgart) |
Marc Cain, the globally operating premium brand for women's fashion (with its own production facilities in Germany), celebrated its 50th anniversary in 2023. Over the past five decades, the company has evolved from a knitwear brand into a global player in the fashion industry, inspiring fashion enthusiasts all over the world. Over the years, a spacious campus with a logistics center and outlet has been built at the headquarters in Bodelshausen at the foot of the Swabian Alb. This is also where the big birthday celebrations took place. To mark the anniversary, the fashion company has designed an exclusive collection that reflects Marc Cain's DNA and features an eye-catching leopard print. The collection was presented at a major fashion show as part of the anniversary celebrations. The invited guests walked across a special velour design in leopard print by OBJECT CARPET to match the birthday collection, which was laid in the outdoor area and also served as a "red carpet" in the entrance area. The golden catwalk and the moss-green, soft seating areas were also adorned with textile flooring in a special design. The leopard motif was also used in some of Germany's largest department stores to mark the anniversary.